WHAT YOU SHOULD KNOW
EVERYTHING YOU SHOULD KNOW ABOUT THE OLD MONEY STYLE
The Old Money style aesthetic is all about understated elegance, timeless fashion, and an appreciation for heritage over hype. Inspired by generational wealth and the lifestyles of legacy families, this look emphasizes quality, tradition, and subtle luxury. Think Ivy League colleges, country clubs, vintage sports cars, and European vacations—without the need to flaunt any of it.
KEY FASHION ELEMENTS
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Neutral, classic color palettes: navy, cream, beige, white, black.
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Quality fabrics: cashmere, wool, cotton, linen, tweed.
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Timeless wardrobe staples: tailored blazers, loafers, pearl earrings, cable-knit sweaters, polo shirts, button-downs, trench coats.
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Minimal branding and logos—nothing flashy.
Lifestyle & Attitude: The old money aesthetic isn’t just about how you dress—it's also about how you carry yourself. Think discretion, education, cultural awareness, and subtle confidence. It’s more about inherited taste than spending power. You’ll often hear it associated with phrases like quiet luxury, preppy chic, or stealth wealth.
Pop Culture References: This style is often seen in shows like Gossip Girl (original), The Crown, and Succession, and represented by icons like Carolyn Bessette-Kennedy, Ralph Lauren models, and members of the European aristocracy.
